During the first few hours it has been available for preorder, the silver Nikon Df has outsold the black version by a small margin. For sales of the camer body alone, the silver Df is in position #8 and the black at #11. For Nikon Df with the special edition 50mm f/1.8G lens, the silver camera is in position #13 and the black is #18. The retro-styled camera has a more distinctive look in silver with black accents and draws many styling cues from the classic Nikon Fm.
Historically, Nikon’s silver or chrome cameras has been favored by consumers for their flash, whereas black bodies were for professionals. Vintage black bodies were originally produced in smaller numbers and tend to fetch a price premium on the resale market.