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Silver Nikon Df edges out Black in initial sales at Amazon

Nikon Df silver body is the top seller

Nikon Df silver vs black sales at AmazonDuring the first few hours it has been available for preorder, the silver Nikon Df has outsold the black version by a small margin. For sales of the camer body alone, the silver Df is in position #8 and the black at #11. For Nikon Df with the special edition 50mm f/1.8G lens, the silver camera is in position #13 and the black is #18. The retro-styled camera has a more distinctive look in silver with black accents and draws many styling cues from the classic Nikon Fm.

Historically, Nikon’s silver or chrome cameras has been favored by consumers for their flash, whereas black bodies were for professionals. Vintage black bodies were originally produced in smaller numbers and tend to fetch a price premium on the resale market.

Silver Nikon Df in hand

Official Nikon Df Announcement

The Nikon Df is officially announced by Nikon. The Df offers unmatched control and capabilities continuing the legacy of the Nikon F-mount lens and integrating the latest digital technology.

Nikon Df with DC-NIKKOR lens

The Nikon Df introduction video:

Fall in Love Again: New Df D-SLR is Undeniably a Nikon with Legendary Performance and Timeless Design
Photo Pros and Enthusiasts Alike Will Embrace the Lightweight FX-Format Df D-SLR, Which Strikes the Ideal Balance of Classic Iconic Style and Advanced Imaging Technology

MELVILLE, N.Y. – The new Nikon Df is a modern classic designed for those who have felt a connection to their camera, who revel in the idea of going out to photograph an unfamiliar location, and who know the effort and ultimate satisfaction that is part of getting the shot. Announced today, the Nikon Df is a unique, advanced-level D-SLR that harmonizes Nikon heritage and modern performance in a lightweight and very capable FX-format camera. The new Df pays homage to the enduring style and controls of Nikon’s distinguished “F” series of 35mm film cameras, yet features technology similar to Nikon’s professional flagship D4 D-SLR. Released alongside the similarly styled AF-S NIKKOR 50mm f/1.8G Special Edition lens, Nikon’s newest FX-format D-SLR presents a versatile and reliable option to help passionate photographers truly achieve their creative vision.

“Nikon cameras have played an important role in documenting world history for the better part of 50 years, and have earned their position as a reliable tool that pros and enthusiasts can count on. The Nikon Df represents much more than a storied legacy of cameras; it’s more about giving the user a chance to truly enjoy the experience of taking amazing images,” said Masahiro Horie, Director of Marketing and Planning, Nikon Inc. “The design is unwavering, and the features are the latest in Nikon imaging technology. The Df brings together the best of yesterday and today for advanced full frame photographers.”

A Classically Styled, Thoroughly Modern Masterpiece

From a robust feel, to mechanical dials and finely detailed craftsmanship, the Df embodies the very best of Nikon’s photographic legacy. The classically styled camera recalls design cues such as a recognizable pentaprism and top cover, which is now constructed of durable, lightweight magnesium alloy. The top of the camera features elegant yet sophisticated mechanical controls for settings, letting users feel the tactile reassurance of adjustments, such as a familiar click stop for shutter speed adjustment. Additional dedicated dials also control ISO, exposure compensation, release mode and exposure mode, while modern controls are also easily accessible. The intuitive control layout allows for quick and confident setting adjustment, yet retains a solid operational experience that “feels like a Nikon camera.”

The Df has been designed with an emphasis on familiar intricate details made famous from previous generations, including the leather-textured top and grip, along with the body mounted shutter button with a threaded release port. The design also recalls the slenderness of the previous generation’s cameras, making this the smallest and lightest FX-format camera in Nikon’s lineup.

It isn’t all about good looks though, as this enduring design is coupled with legendary performance to create a very capable and extremely appealing FX-format offering for professionals and enthusiasts. The 16.2-megapixel FX-format CMOS sensor of the Df is inherited from Nikon’s professional flagship D-SLR, the D4. The large 36 x 23.9mm CMOS sensor is praised for its ability to produce amazing image quality in a wide variety of lighting conditions. Whether shooting landscapes, wildlife or weddings, the frames captured with the Df exhibit amazing clarity, accurate color and a broad dynamic range. In addition, Nikon’s exclusive EXPEED 3 image processing engine helps propel image quality, yielding images with a natural color and depth, all while enhancing subtle and nuanced tones.

Additionally, like the professional Nikon D4, the Df performs well in a wide variety of challenging lighting conditions with an exceptionally wide ISO range from 100 to 12,800, expandable to a staggering ISO 204,800. The combination of low noise and wide range make this an appealing camera to take on the challenges faced by photojournalists and event photographers, as well as those who enjoy the pursuit of extracting otherwise impossible images using natural light.

A Feature Set for Passionate Photographers

The Nikon Df is engineered to enhance the experience of taking photos and represents a culmination of decades of experience and feedback from photographers in the field, the studio and the sidelines. From its proven AF system to modern connectivity and legacy lens compatibility, the Df contains the century’s best photographic features for an enjoyable all-day shooting experience.

AF System: The convenience and precision of Nikon’s 39-point AF system is proof-positive of the benefits of modern technology. With 39 selectable AF points throughout the frame for precise focus, the Df also features nine cross-type sensors, and seven AF points capable of working down to f/8. Users can also choose from a variety of AF area modes to match their shooting style: 9-point, 21-point, 39-point, 39-point with 3D Tracking and Auto Area AF.

Get the shot with 2016-Pixel 3D Matrix Metering and Scene Recognition System: This Nikon system analyzes each shooting scenario and determines proper camera settings, resulting in even exposures, accurate white balance and precise AF. To capture action sports, wildlife and other fast moving subjects, the Df has a continuous burst shooting rate of up to 5.5 frames-per-second (fps).

Compose with a 3.2-inch LCD Display and Glass Pentaprism Viewfinder: Users can easily compose through the high-resolution LCD screen or the bright optical viewfinder. The LCD screen has 921K-dot resolution, making it easy for users to adjust additional settings, review images or compose using Live View. Using the glass optical viewfinder, users will enjoy 100 percent accuracy and a bright field of view. What’s more, the shooting data presented through the viewfinder has also been updated and digitized.

Connect and Share Instantly: Another modern touch allows users to connect and share their images instantly using the optional WU-1a Wireless Mobile Adapter*(1). By connecting to a mobile device, users can download and share images or remotely fire the camera.

Features for Creativity: Photographing dramatic monochrome or vivid landscapes is easier with Nikon’s Picture Controls, which allow for the customization of color, saturation and tone. The Df also features built-in High Dynamic Range (HDR) to combine multiple shots with enhanced tonal range, and two to five-frame auto-bracketing. For maximum control, images can also be captured in JPEG, TIFF or RAW file formats.

Support for a Storied NIKKOR Legacy: In addition to being compatible with all current AF, AF-S, DX and AF-D NIKKOR lenses, the Df is also compatible with classic Ai and non-Ai NIKKOR glass. Thanks to a new metering coupling lever located on the bayonet, the user has the ability to once again enjoy their lens collections with renewed functionality. Full-aperture metering is also supported.

Accessory System Support: The Df is compatible with Nikon’s Creative Lighting System (CLS), letting users take advantage of i-TTL exposure or fire multiple units remotely using a Speedlight commander. To remotely trigger the shutter, the camera also supports the new WR remote system, as well as the threaded AR-3 cable release, which screws in to the shutter button in the traditional style.

A Classic FX-Format Special Edition NIKKOR Prime

The new AF-S NIKKOR 50mm f/1.8G Special Edition lens is the result of classic NIKKOR styling combined with today’s optics to create the ideal focal length companion lens for the Df. The design honors original NIKKOR Ai lenses, with colors, texture, and an aluminum mounting ring that is mated to the style of the Df. This lens is ideal for everyday portraiture, landscapes and casual photography, but offers a wide aperture and seven-blade diaphragm for natural image blur and a dramatic depth of field. Despite the timeless design, the 50mm f/1.8G is created with modern AF-S design benefits to give photographers rapid response, quiet operation and excellent sharpness and clarity throughout the frame.

Price and Availability

The Nikon Df will be available in late November 2013, invoking classic Nikon silver and black color schemes. The suggested retail price (SRP) of the Df (body only) will be $2,749.95*, while the Df and 50mm f/1.8 Special Edition lens kit will have a SRP of $2,999.95*. The AF-S NIKKOR 50mm f/1.8G lens will be sold separately for a SRP of $279.95*. For an additional flair of nostalgic style, Nikon is also offering black or brown leather carrying cases, the CF-DC6B and CF-DC6S (pricing and availability to be announced).

Nikon Df Pre-Order Information

First Nikon Df pictures of the new digital camera

Nikon Df camera black and silver

Introducing the Nikon Df, a fusion of digital and film cameras. The Df brings a new level of control and connectivity with photography first. Creating an enveloping experience without distraction is the driving force behind this new concept in digital photography.

Nikon Df silver camera front

The Nikon Df represents a new level of photographic experience. Begin with a body form that is both familiar and new. Place all the necessary manual controls easily at hand, and remove the clutter. Then experience photography as it was meant to be, a tool that does not get in the way, but allows full expression. This is the Nikon Df, this is Pure Photography.

Nikon Df black camera back

The blending of new and old brings the strengths of both into the Nikon Df. The camera becomes like a second mind, connecting one to his surroundings without being a distraction. The camera creates only that which the operator wishes, yielding full creative control to only the man and his environment.

Nikon Df camera top silver

The Df allows instant feedback and tactile feel of a finely crafted machine. The top panel of the Nikon Df is an homage to the Nikon film cameras of the past, but thoroughly modern in function. Control the exposure, ISO sensitivity, shutter speed, shooting mode and shutter mode all from the dials on the top of the camera. Only the necessary digital display on the top of the Df shows the important information: aperture, shutter speed, shots remaining and battery charge. This reduces the amount of information and gives the photographer instant information and access to make the necessary changes at will.

Nikon Df viewfinder cover DK-28

For long exposures and extended live view operation, the included Nikon DK-26  Viewfinder Cover will prevent stray light from entering from the rear of the camera.

Nikon Df camera magnesium-alloy body

Magnesium-alloy construction provides a durable, light weight body. The critical areas on the top and rear of the Nikon Df camera body are made from magnesium-alloy material.

Nikon Df manual shutter trigger remote

A mechanical remote trigger connects directly to the camera shutter button, as in the past with film bodies, the new Nikon Df continues the tradition of simplicity and control.

Nikon Df weather sealing

Modern weather-sealing gaskets ensure the Nikon Df will withstand harsh environments you may encounter on any photographic journey. The placement of seals on body seams and control buttons and dials create a professional level of durability.

Nikon Df leather case and strap

The shape of the Df brings all these controls to hand, with function over style, yet with much thought given to materials and aesthetics so that the Df will be instantly recognizable and an eternal classic in the lexicon of Nikon.

Nikon DF revealed in Nikon Pure Photography #5 video

Nikon DF Rear Control Dial and buttons

The Nikon DF is nearly completely revealed in Pure Photography #5 video. The rear of the camera can be seen showing many of the controls. The layout is similar to that of existing DSLR and slots above the D600, having more professional-style AF on button as well as a metering mode selector.

The rear command dial and directional control with center OK button and focus selector lock will be familiar to current Nikon DSLR users. What are new are the metallic-appearing top dials.


The top of the camera can be seen in the frame above, having a dial to select shutter speed and a maximum shutter speed on the dial of 1/4000th second. The center button is most likely a lock that can be toggled on and off.

Nikon DF camera left side closeup

The left side of the Nikon DF camera can be seen in detail, showing the full profile of the raised viewfinder hump and hot shoe. The side of the camera has the traditional AF/M auto focus selector that controls the in-body focus motor coupling. The special 50mm 1.8G also has a similar AF/M switch because it is an AF-S lens with internal motor. The side of the camera appears to have rubber covers similar to existing DSLR to protect the various inputs and outputs. The viewfinder appears to have a round rubber eyecup similar to the pro-level cameras, not the rectangular one of the D600.

Nikon DF front of camera

The final shot shows the front of the Nikon DF and ends with the statement, “Good things take time. They’re worth the wait.”

Pure Photography #3 closeups of Nikon DF and 50mm 1.8G kit lens

The third in a series of videos shows the Nikon DF kit lens and a good view of the front of the camera. This lens is a 50mm 1.8G lens based on the existing AF-S lens, but it has an aperture ring. As the man is cleaning an AF Nikkor lens, a bird or birds are heard rustling as if to take flight and the character installs the 50mm lens on the Nikon DF body.

Nikon DF camera front picture

Camera strap lugs are on the front of the camera. This allows a half-case to be installed on the camera. It will also help balance the camera when hanging on the chest with a lens attached.

Nikon DF 50mm 1.8G lens

And what is the silver ring on the lens? An aperture ring on a G lens? Nikon is going back to manual controls on the Nikon DF and they are making this version of the 50mm 1.8G with a aperture ring. This lens has a built-in focus motor (AF-S) as indicated by the auto/manual focus mode switch.

Nikon DF 50mm 1.8G kit lens

The lens other shown in this video is the AF Nikkor 28mm f/2.8D autofocus lens. This implies the Nikon DF will have an in-body auto focus motor to be fully compatible with existing AF lenses. We expect it will meter with AI and AI-S lenses too.

AF Nikkor lens

“No clutter, no distractions. This is my world.”